Diageo targets women, middle classes and over 50s
23 August, 2012
Diageo is looking to “get stronger” as a business by targeting women, the over 50s, emerging middle classes, and multicultural groups.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
